Website Design & Development
We develop websites from scratch as well as from pre-designed templates. We can custom code everything or install or a Content Management and Blogging system such as Wordpress. The website is a large piece of your marketing strategy and we aim to first understand your business and overall advertising plan. We offer advice and guidance on design, layout, colors, and features.
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Google Analytics
A rich and informative tool by Google for tracking number of visitors, lenght of stay per visitor, pages visited, referring sites, and much more. An essential tool for tracking your marketing endeavors. The tool has no monthly fee.
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Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving your website's ranking in search engine results. There are two major ways to improve search result rankings. The first,
called coding optimization, is to optimize the code and content of the website to contain, in a relevant manner, the keyphrases which when typed into a search engine, you hope bring up your website early in the results.
The second optimization strategy is to increase relevant traffic to your site via normal physical world marketing as well via blogging, e-mail campaigns, social media, news sites, and paid advertisements.
The first method only needs to be done once and can easily be priced. The
other method is ongoing and has no real beginning or end. We provide the
services for the ongoing marketing in a customized manner on a project by
project basis. The ongoing marketing is less technical than the intial
coding optimization and as such can be performed by non-technical staff. We
do offer training for you and your staff.
You should be wary of web design and marketing company's "guaranteeing" search engine results. Even after the above optimization is performed, your website will be in competition with every other website that has made similar enhancements. However, it is important to at least perform the coding optimization so that your site is as visible as possible to Google, Yahoo, and Bing.
Coding Optimization Includes:
- Title Tags
- Keywords Tags
- Description Tags
- Alternate Image Tags
- XML Sitemap file to Google and Bing
- Google and Bing Indexing
- Google Local Listing
- Google Analytics Installation
- Relevant keyphrases in content of website
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Depending on the number of products for sale and the frequency with which those products will be changed, your project might call either the implementation of several "buy now buttons" or full equipped e-commerce engine. "Buy Now" buttons are simple and more affordable. However, if your store grows or you need to make frequent changes, an e-commerce platform will be more suitable. E-commerce platforms are capable of tracking inventory, calculating tax and shipping, and providing a user friendly interface for updating products and categories.
E-commerce is included in two of our packages, howevet it can be added to smaller packages and/or existing websites